This document is a web marketing road map plan that sits within the business plan and is designed to focus on the franchises key business growth objectives. The plan focuses on the following:-
Situation – where you are now
Objective – where you want to be
Strategy & Tactics – how to get there
Action – requirements of time, investment and expertise/training needed so the objectives can be successfully obtained
Control – Identifying specific outcomes for timely return on investment
- The right strategy
- The right action
- Agreed budget
- Puts you in control
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